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Strategic Management 2E
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Strategic Management 2E

Nhà xuất bản: Project Gutenberg

Thể loại: Danh mục khác

Định dạng: Epub

Lượt xem: 6215

Ngày cập nhật: 14/04/2021

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Book Description: https://datastudio.google.com/reporting/48136809-5e0f-4643-bfce-4090f17459c7

  1. Introduction

  2. Unit 1. Strategic Management Overview

    1. What’s in it for Me?

    2. What Is Strategic Management?

      1. Strategic Management in the P-O-L-C Framework
      2. Strategic Inputs

    3. Intended and Realized Strategies

      1. The Making of Strategy

    4. KEY TAKEAWAY

    5. EXERCISES

    6. Essential Unit Vocabulary

  3. Unit 2. Corporate Governance

    1. What’s in it for Me?

    2. What Is Corporate Governance?

    3. The Evolution of the Modern Corporation

    4. The U.S. Corporate Governance System

      1. Shareholders
      2. State and Federal Law
      3. The Securities and Exchange Commission
      4. The Exchanges
      5. The Gatekeepers: Auditors, Security Analysts, Bankers, and Credit Rating Agencies

    5. Corporate Governance in America: A Brief History

      1. Entrepreneurial, Managerial, and Fiduciary Capitalism
      2. The 1980s: Takeovers and Restructuring
      3. The Meltdown of 2001
      4. The Financial Crisis of 2008

    6. Purpose and Direction of the Firm

    7. KEY TAKEAWAY

    8. Essential Unit Vocabulary

  4. Unit 3. The External Environment

    1. What’s in it for Me?

    2. The General Environment (PESTEL)

    3. Analyzing the Organization’s Microenvironment

      1. Porter’s Five-Forces Analysis of Market Structure
      2. Threat of New Entrants
      3. Buyer Bargaining Power
      4. Supplier Bargaining Power
      5. Threat of Substitutes
      6. Degree of Rivalry
      7. Attractiveness and Profitability

    4. KEY TAKEAWAY

    5. EXERCISES

    6. Essential Unit Vocabulary

  5. Unit 4. Internal Capability

    1. What’s in it for Me?

    2. Operational Excellence

    3. Internal Analysis

      1. Resources and Capabilities

    4. VRIO Analysis

      1. Valuable
      2. Inimitable
      3. Organization
      4. SWOT and VRIO

    5. Organizational Control

      1. What Is Organizational Control?
      2. The Costs and Benefits of Organizational Controls

    6. KEY TAKEAWAY

    7. EXERCISES

    8. Essential Unit Vocabulary

  6. Unit 5. Business-level Strategy

    1. What’s in it for Me?

    2. What is Strategic Focus?

    3. Strategy as Trade-Offs

      1. Cost Leadership, Differentiation, and Scope
      2. Cost Leadership/Low Cost
      3. Differentiation
      4. Straddling Positions or Stuck in the Middle?

    4. Strategy as Discipline

      1. What Are Value Disciplines?
      2. Only One Discipline

    5. Generating Advantage

      1. When a Low-cost Provider Strategy Works Best
      2. When a Differentiation Strategy Works Best
      3. Focused (or Market Niche) Strategies
      4. Best-cost Provider Strategy
      5. Successful Strategies are Resource-based

    6. KEY TAKEAWAY

    7. EXERCISES

    8. Essential Unit Vocabulary

  7. Unit 6. Formulating Strategy

    1. What’s in it for Me?

    2. The Strategy Diamond

      1. Arenas
      2. Differentiators
      3. Economic Logic
      4. Vehicles
      5. Staging and Pacing

    3. Competitor Analysis Framework

    4. Types of Rivalry

      1. Type 1 Rivalry: Competing for Potential Customers
      2. Type 2 Rivalry: Competing for Rivals’ Customers
      3. Type 3 Rivalry: Competing for Sales to Shared Customers

    5. KEY TAKEAWAY

    6. EXERCISES

    7. Essential Unit Vocabulary

  8. Unit 7. Corporate-level Strategy

    1. What’s in it for Me?

    2. Business- vs. Corporate-level Strategy

    3. Concentration Strategies

      1. Market Penetration
      2. Market Development
      3. Product Development

    4. Horizontal Integration: Mergers and Acquisitions

    5. Vertical Integration Strategies

    6. Diversification Strategies

      1. Three Tests for Diversification
      2. Related Diversification
      3. Unrelated Diversification

    7. Strategies for Getting Smaller

      1. Retrenchment
      2. Restructuring

    8. Portfolio Planning and CLS

      1. The Boston Consulting Group (BCG) Matrix
      2. Limitations to Portfolio Planning

    9. KEY TAKEAWAY

    10. EXERCISES

    11. Essential Unit Vocabulary

  9. Unit 8. Analysis and Reporting

    1. What’s in it for Me?

    2. Strategy Analysis Framework (SAF)

      1. Step 1. Current Company Situation
      2. Step 2. External Environment
      3. Step 3. Internal Capabilities
      4. Step 4. Identify Key Problems and Opportunities
      5. Step 5. Make Actionable Recommendations

    3. Writing Business Reports

      1. Sample Report
      2. What if I Have to Present?

  10. Index to Tools and Models Used in the Textbook

  11. Publication History

  12. Creative Commons License

  13. Recommended Citations

  14. Versioning

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