Electronic Commerce: The Strategic Perspective
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Electronic Commerce: The Strategic Perspective

Nhà xuất bản: Project Gutenberg

Thể loại: Kinh Tế - Quản Lý

Định dạng: Epub

Lượt xem: 3354

Ngày cập nhật: 14/04/2021

Thông tin chi tiết

Book Description: This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions.

  1. Preface

  2. Book Outline

  3. I. Main Body

    1. 1. An Introduction

    2. 2. Electronic commerce technology

    3. 3. Web strategy: Attracting and retaining visitors

    4. 4. Promotion: Integrated Web communications

    5. 5. Promotion and purchase: Measuring effectiveness

    6. 6. Distribution

    7. 7. Service

    8. 8. Pricing

    9. 9. Post-Modernism and the Web: Societal effects