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Strategic Management
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Strategic Management

Tác giả: John Morris

Nhà xuất bản: Project Gutenberg

Thể loại: Kinh Tế - Quản Lý

Định dạng: Epub

Lượt xem: 3310

Ngày cập nhật: 14/04/2021

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Book Description: Traffic analytics interactive report

  1. Introduction

  2. Part 1. Strategic Management Overview

    1. What's in it for Me?

    2. What Is Strategic Management?

    3. Intended and Realized Strategies

    4. KEY TAKEAWAY

    5. EXERCISES

    6. Essential Unit Vocabulary

  3. Part 2. Corporate Governance

    1. What's in it for Me?

    2. What Is Corporate Governance?

    3. The Evolution of the Modern Corporation

    4. The U.S. Corporate Governance System

    5. Corporate Governance in America: A Brief History

    6. Purpose and Direction of the Firm

    7. KEY TAKEAWAY

    8. Essential Unit Vocabulary

  4. Part 3. The External Environment

    1. What's in it for Me?

    2. The General Environment (PESTEL)

    3. Analyzing the Organization’s Microenvironment

    4. KEY TAKEAWAY

    5. EXERCISES

    6. Essential Unit Vocabulary

  5. Part 4. Internal Capability

    1. What's in it for Me?

    2. Operational Excellence

    3. Internal Analysis

    4. VRIO Analysis

    5. Organizational Control

    6. KEY TAKEAWAY

    7. EXERCISES

    8. Essential Unit Vocabulary

  6. Part 5. Business-level Strategy

    1. What's in it for Me?

    2. What is Strategic Focus?

    3. Strategy as Trade-Offs

    4. Strategy as Discipline

    5. Generating Advantage

    6. KEY TAKEAWAY

    7. EXERCISES

    8. Essential Unit Vocabulary

  7. Part 6. Formulating Strategy

    1. What's in it for Me?

    2. The Strategy Diamond

    3. Competitor Analysis Framework

    4. Types of Rivalry

    5. KEY TAKEAWAY

    6. EXERCISES

    7. Essential Unit Vocabulary

  8. Part 7. Corporate-level Strategy

    1. What's in it for Me?

    2. Business- vs. Corporate-level Strategy

    3. Concentration Strategies

    4. Horizontal Integration: Mergers and Acquisitions

    5. Vertical Integration Strategies

    6. Diversification Strategies

    7. Strategies for Getting Smaller

    8. Portfolio Planning and CLS

    9. KEY TAKEAWAY

    10. EXERCISES

    11. Essential Unit Vocabulary

  9. Part 8. Analysis and Reporting

    1. What's in it for Me?

    2. Strategy Analysis Framework (SAF)

    3. Sample Client Report

  10. Index to Tools and Models Used in the Textbook

  11. Publication History

  12. Creative Commons License

  13. Recommended Citations

  14. Versioning

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